Winning UI Debates For todo.vu
todo.vu is a productivity suite for small teams and freelancers. It provides a range of features including simple CRM, task management, time tracking and billing.
todu.vu [tuh-do-vyoo] is a productivity tool that aims to become a simple solution for everyone, allowing you to effectively manage every task you have through a simple and easy to use workflow: to do, done, archived and snoozed – a workflow that works for you. Save time, money and precious resources by tracking every step of your team’s or client’s workflow.
Tell us a bit yourself:
Who are you?
Tom Cameron. I studied as a Civil Engineer but moved into IT in the late 90s when I first saw the Internet as a viable business option. Since then I’ve worked in US, UK, Singapore and Australia and build a successful web development consulting agency over the past 18 years.
What is your role at todo.vu?
Founder, product manager, marketing, and pretty much anything at all that has to get done.
It is almost impossible for even the best designer to predict how users will interact with a new design. This is exacerbated by the fact that our entire team is made up of generally highly technically skilled users, yet our product is targeted at a wide market of non-technical users from a wide range of industries. This makes it inherently difficult for us to view our own work through the eyes of our users.
I’ve always believed that product design must be driven largely by user feedback and testing. A significant part of our design roadmap and iteration comes from live user feedback. But we also need to test components of todo.vu before they are released to the public and we need to get feedback quickly.
The only practical way to achieve this is through user testing.
At this current early stage of our development we are primarily looking at how users interact with our app in the first 5 minutes. We are currently developing our understanding of their emotional reactions to the overall UI and how quickly they are able to familiarise themselves with the product’s features.
Our priorities are to:
- find and remove any elements of the UI that are off-putting or confusing,
- make sure that all important elements are easily found and clearly understood and
- engage the user to interact and much as possible in the first few minutes.
We looked at many alternatives and the UserTest.io pricing model was one of the main factors – our testing is sporadic and varies with the timing of releases so a fixed monthly fee was not ideal for us. The option to pay a simple flat fee per test when we needed them is ideal.
At the moment our testing needs are relatively simple and our budgets are tight and UserTest.io provides exactly want we need at a very reasonable price.
User testing allows us to see how users see todo.vu – something that we could not achieve any other way. This in turn helps us improve quality quickly and efficiently.
Before we embraced user testing, we would waste countless hours debating over UI choices and sometimes found development stalling because of indecision. Now that we are testing more frequently, we find that the decisions are often made for us though the results of testing.
Testing has also changed our processes somewhat. Instead of trying to refine a component to perfection before releasing, we are more often cobbling an “MVP” solution and then throwing it out for testing and feedback as early as possible and then letting those results guide the final design and development. We are confident this is far more efficient and ultimately results in better solutions.
How UserTest.io Performed
Saved a week from internal debates